100+ Best Products to Sell on Amazon For Beginners

Written by

Darren DeMatas



Written by

Darren DeMatas


Reviewed By Our team of writers and content creators are experts in ecommerce and we fact-check every claim in our work to ensure it’s accurate and up-to-date. (Learn about our editorial guidelines.).

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Are you a total beginner trying to figure out what to sell on Amazon?

When you use a popular shopping site like Amazon, there is no limit to the number of people you can reach. In fact, the company has over 300 million active customers. So reaching your target audience is a slam dunk.

Best products to sell on Amazon

In this practical guide, we will share with you the most popular categories on Amazon and give you concrete examples of easy products to source and sell. You’ll get a list of best and popular new sellers – totaling over 100 product ideas.

Choosing the product category on Amazon is crucial for potential sellers. It affects not just the visibility of your product but also its performance and sales conversion. Picking the right category helps your product reach the correct audience, enhancing chances of purchase.

It also impacts your product ranking on Amazon’s search engine. Before you sell any product category online, you should know:

  • Estimated Amazon Monthly Sales
  • Monthly Search Volume
  • Market Compound Annual Growth Rate (CAGR)
  • Number of Amazon Sellers

You can get this data from Helium 10. Not using data can result in a blown opportunity. Good thing is you don’t have to guess. The right market research tool is a total game changer. Hard data is a much needed reality check for many lazy entrepreneurs.

Top Amazon Product Categories

The right product category is essentially the first step towards a successful selling journey. It’s a strategic move that can directly influence your business growth on Amazon. So, do your research and choose wisely!

Statista predicts some exciting growth trends in various sectors! Fashion and apparel are projected to lead the pack with a whopping annual growth rate of 12.4% from 2022 to 2027. Not far behind, health and beauty products are predicted to surge up by 12.1%.

Office supplies and electronics are also set to boom, with 11.6% growth, while leisure and entertainment products are expected to climb up by 11.1% annually. These trends suggest a potential boom in demand for these product categories on Amazon in 2024.

Below, you will find the latest trending products within Amazon’s most popular categories:

Apparel & Accessories


Skin Care

Electronic Accessories

Hair Care

Office Supplies

Health Supplements

Home Decor

Home & Kitchen

Kids & Toys

Pet Supplies

Home Fitness

Understanding Amazon’s top categories can help you make well-informed decisions and increase your chances of success. However, it’s important to recognize that success on Amazon isn’t solely dependent on the category you choose.

Factors such as market research, competition analysis, branding and customer satisfaction also play roles in achieving success as an Amazon seller.

So, how do you choose the right stuff to sell on Amazon? With a bit of research and preparation, of course!

Easiest Things To Sell On Amazon

When you are choosing products to sell on Amazon, you want to keep it simple. Avoid large, bulky items like outdoor furniture. You can also minimize your potential returns by staying away from items that are easily breakable. Here’s a few more things to look out for:

  • Small and Lightweight: Opt for lightweight products below 5 lbs and smaller items below 18″ x 14″ x 8″ to minimize expenses associated with storage and shipping fees.
  • A moderate price point: Find a balance between affordability and profitability by focusing on products with a sales price between $15-70, as products in this price range often strike the right chord with customers.
  • Number of reviews: Focus on profitable niches where top sellers have less than 400 reviews, as Amazon’s search algorithm considers customer feedback.

Learning how to find the best products and choose the right niche is essential. When looking at this list of Amazon best sellers, think about other products you can add to upsell or cross sell.

Check out our of best items to sell on Amazon and consider similar easy products while you research:

1. Sheet & Pillowcase Sets

Venture into the thriving Amazon marketplace by selling Sheet & Pillowcase Sets. According to a report on Yahoo Finance, the global home bedding market is expected to grow significantly in the upcoming years.

Sheet & Pillowcase Sets

By selling these sets, you can tap into a market that values both comfort and style. Offering a variety of designs and materials, from luxurious Egyptian cotton to hypoallergenic bamboo, can attract a wide array of customers.

Ensure to provide detailed descriptions and high-quality images to stand out among competitors.

Current Best Selling Sheet Sets

2. Probiotics

Probiotics are a popular product on Amazon. The estimated monthly revenue for this niche is $50M per month. As people are becoming more health-conscious, they are looking for ways to improve their gut health.


This is where probiotics come in. Probiotics help maintain a healthy digestive system and boost the immune system. With such demand, selling probiotics on Amazon can be a lucrative ecommerce business idea. But make sure to research and find a quality product that you can stand behind.

Selling health products needs to be taken seriously.

Best Selling Probiotics

3. Dog Toys

The pet niche is evergreen and highly fragmented. This means you’ll be able to find a niche. Pet owners are big fans of Amazon shopping. After all, they can find the perfect gift for their beloved pet without leaving the comfort of their own home. Plus, pet owners can shop for the best pet products at the right price. 

Put Supplies

If your Amazon store focuses on pet supplies, or you want to add this type of product to your online store, do so. You’ll find a large customer base at your fingertips. 

Best Selling Dog Toys

4. Resistance Bands and Small Weights

Fitness items have always been hot sellers on Amazon. But, especially in the last year or so. People were looking for ways to stay in shape when COVID-19 restrictions shut down gyms, and they had to stay close to home.

Home Fitness Equipment

Fortunately, gyms are back open, but individuals are still searching for ways to stay fit in the comfort of their own homes. Items like resistance bands are in demand, and a quality generic product will move on Amazon. Amazon sales on fitness equipment are high, which means this is an excellent product area to cover.

Best Selling Resistance Bands

5. Yoga Pants

Clothing is sometimes a tough product to sell and make big bucks from since it’s highly competitive. However, when you choose a clothing item such as yoga pants, you’re bound to see the profits roll in.

The global yoga clothing market is set to dominate the fitness apparel industry. With a projected value reaching an absolute staggering $46 billion by 2030, the potential for profit is phenomenal. Don’t miss out on this chance to provide quality, comfortable and stylish yoga pants to a growing community of fitness enthusiasts globally. Be a part of this rising trend and capitalize on the high demand for yoga apparel.

Popular Yoga Pants On Amazon

6. Mattress Toppers

Mattress toppers are another product that falls under the comfort category. They’re a cost-effective way to make your mattress more comfortable without having to buy an entirely new one. Plus, they come in various materials and thicknesses to cater to different preferences.

According to Helium 10, Mattress Toppers monthly revenue on Amazon is estimated at $45M with an average purchase price of $96.

Best Selling Mattress Toppers

7. Baby Items

The baby product niche is another highly fragmented market. The overall baby product market is estimated at over $200B.

Parents purchase these items for their children. And many others buy various baby items as gifts for new parents. You can make your inventory as general or specialized as you like. Basically, baby products and baby toys will always sell on Amazon. 

Best Selling Baby Items On Amazon

8. Air Mattresses

Air mattresses are no longer just for camping trips. With the increase in remote work and virtual schooling, many people have converted spare rooms into home offices and classrooms. This means they need a comfortable place for guests to sleep when they visit, and air mattresses have become a popular choice.

Selling air mattresses is a bit of a seasonal business, especially during peak travel seasons or the holiday season when people have more guests than usual. Estimated monthly revenue for air mattresses on Amazon is estimated at over $30M per month.

Top Selling Air Mattresses On Amazon

9. Water Bottles

Surprisingly, bottles and tumblers rake in over $25M per month on Amazon. According to Grand View Research, this market is expected to grow exponentially due to increasing environmental awareness and health consciousness. Selling reusable water bottles not only contributes to reducing plastic waste but also taps into a lucrative market.

Water Bottle

They are cheap to purchase wholesale, and you can realize a large profit margin from this type of online product. You can also use print on demand to create your own line of drinkware.

Most Popular Water Tumblers

10. Pool Chlorine

Who would have thought that pool chlorine brings in nearly $25M a month on Amazon? With many people opting to spend their vacations at home or in their backyard, having a clean and well-maintained pool is essential.

As a seller, you can capitalize on this need by offering high-quality pool chlorine products on Amazon. Just make sure to do your research and find a reputable supplier who can provide you with consistent quality products. You should also consider the seasonality of this product before you start selling it.

Top Selling Items

11. Exercise Mats

With the average price for a fitness mat on Amazon being around $55, and the cost on Alibaba being $5, you can bet there’s some good markup there.

With more people working out at home after pandemic, selling exercise mats on Amazon has become a profitable business opportunity. According to Helium 10 data, exercise mats rake in $15M per month on Amazon.

Best Selling Exercise Mats

12. Dash Cam

There’s nearly 250K searches per month for Dash Cams on Amazon, generating over $12M. Safety is a top priority for many drivers, and having a dash cam can provide peace of mind while on the road.

Dash Cams

As a seller, you can offer high-quality dash cams that are easy to install and use. Focus on features such as high-resolution video and reliable storage options to attract buyers who are serious about their safety while driving.

Best Selling Products

13. Women’s Handbags

Purses are a timeless accessory and a must-have for many women. With an estimated monthly revenue of over $17M on Amazon, selling purses can work for designer savvy beginners. To stand out from the competition, focus on offering unique designs and high-quality materials that appeal to different tastes and budgets.


Keep in mind that customers may appreciate additional features such as adjustable straps or multiple compartments for storage. With the right marketing strategy and product offerings, you can establish yourself as a reputable seller in the purse niche on Amazon.

Crossbody purses have been flying off the virtual shelves on Amazon. From leather purses to more affordable options, selling crossbody purses on Amazon is something to consider. 

Best Selling Purses

14. Face Masks

If you sell personal care products, add face masks to your list of sale items. From cream masks to gel masks, beauty face masks will bring in Amazon shoppers to your website.

These products are relaxing and beautifying all in one product. And Amazon shoppers love buying these beauty items to have on hand whenever they need a refreshed feel and look.  The huge sales potential for beauty products is real as the market is growing at over 7%.

Top Selling Items

15. Table Cloths

Tablecloths are an essential item for any home or event. With an estimated monthly revenue of over $10M on Amazon, selling tablecloths is a very beginner friendly home & kitchen product to sell.

Highlight features such as stain-resistance and easy maintenance to attract customers who want both style and convenience.

Best Sellers

16. Hair Care Products

Hair care products are also high in demand on Amazon, so many marketplace sellers offer these items. From hairspray to shampoo to brushes, sellers stock their inventory with these items.

Hair Care

You can offer these necessities and rest easy knowing you’ll have a customer base for them.

Best Sellers

17. Gaming Headsets

From those who occasionally play video games to the daily gamer, gaming headsets are worn by many. So, it’s no wonder gaming headsets are one of Amazon’s best-selling items.

Gaming Headsets

You can focus on specific niche gaming headsets or offer a wide array of options with this electronics accessory. Selling consumer electronics on Amazon can open up a new stream of revenue.

Best Sellers List

18. Smart Phone Accessories

Another one of the top-selling items on Amazon is cell phone accessories. You can sell cases, portable chargers, and cell phone car mounts, to name a few items.

And when you offer generic brand cell phone accessories, you’ll see a greater profit margin and more interest from online shoppers.  

Popular Items

19. Kitchen Scales

Overall, kitchen appliances are a great niche. However, these products can get expensive and large fast – making them difficult for beginners to sell.

Kitchen scales are a must-have tool for any home cook or baker. With an estimated monthly revenue of over $6M on Amazon, selling kitchen scales can be a profitable niche for sellers. Focus on offering accurate and durable scales with features such as tare functions and easy-to-read displays.

20. Cutting Boards

Cutting boards are an essential kitchen item for any home chef. There’s over 100K searches each month for cutting boards on Amazon. Turn some of those searches into revenue. Focus on offering cutting boards made from high-quality materials such as bamboo or hardwood that are durable and resistant to wear and tear.

Cutting Boards

You can also stand out by offering cutting boards with unique features such as built-in juice grooves or non-slip surfaces. By providing functional and stylish cutting boards, you can attract customers who value quality and convenience in their kitchen accessories.

Cutting Board Best Seller List

21. Blue Light Glasses

In-office work settings have switched to virtual office positions in a lot of industries. This means people are on their computers a lot. Blue light glasses help filter or block out the blue light from the screens and make for a better day at the virtual office.

Although blue light glasses may seem like a trend item that won’t last long, this product has been popular for the last few years and doesn’t show signs of stopping.

22. Tarps

Surprisingly, Tarps have a pretty high average price on Amazon. Source tarps that use durable materials that are resistant to harsh weather. Provide options with different sizes, colors, and features such as UV protection or reinforced corners.


The tarpaulin sheets market is expected to exceed $13 billion by 2033 (5% CAGR). Tarps are versatile, in demand for various industries like agriculture, construction, and automobiles. Waterproof, UV-resistant options are particularly popular.

Popular Products

23. Car Covers

Car owners are always looking for new products to keep their cars in the best possible shape. Car covers are items purchased often on Amazon.

From sedan car covers to SUV car covers, you can build your inventory of car covers and increase your profit margins at the same time. 

Top Selling Products

24. Reusable Grocery Bags

Reusable grocery bags have become increasingly popular as more people strive to reduce their carbon footprint. With over 30K searches each month on Amazon, offering reusable grocery bags is always a good idea. You can also consider offering personalized bags or ones with unique designs to appeal to customers looking for something more stylish.

Reusable Grocery Bags

By providing functional and environmentally friendly options, you can attract customers who value sustainability in their shopping habits. Establish your brand as a reliable seller by offering excellent customer service and prompt delivery. I really believe that eco-friendly products is an untapped market waiting for disruption.

Best Selling Items

25. Eye Compresses

At-home spa treatments and other relaxation beauty products are in high demand. For example, eye compresses are one of the top selling products on Amazon.

If you sell products in the health and wellness or beauty categories (both are profitable product categories), add eye compresses to your niche sales list. By creating a hyper niche market, you can develop a good reputation among online shoppers.

Best Sellers

26. Fitness Trackers

With a Compound Annual Growth Rate (CAGR) of 18.5%, the demand for these wearable gadgets is skyrocketing. As per Straits Research, the market is experiencing significant growth, making it an opportune time for Amazon sellers to join the trend and offer fitness trackers on the Amazon platform.

Selling health trackers online not only aligns with consumers’ increasing health consciousness but also capitalizes on the convenience of ecommerce. Engage in this promising market today and contribute to the wellbeing of your customers!

Top Products

27. Umbrellas

Consider selling umbrellas – an incredibly popular product in the sports and outdoors category on Amazon. With varieties such as sports umbrellas and outdoor patio umbrellas in high demand no matter the season, it’s an item that never goes out of style.

They are a staple product for those rainy days and offer protection from harmful sun rays during outdoor activities or excursions. There’s an endless variety to choose from, which allows you to cater to many different customer preferences while still sticking to this profitable category. 

28. Water Mister

If you’re considering diving into the Lawn and Garden category, then a top choice for many beginners is a Water Mister. These items are widely used for various purposes from cooling outdoor spaces in summer to helping indoor plants thrive. They’re quite popular among customers who engage in gardening or have outdoor spaces.

Their frequent purchases typically peak during the warmer months, making this a prime product to consider selling on Amazon. The relative ease of sourcing and competitive pricing also add to their appeal as a starter product.

29. Drum Cleaner

Shifting your view slightly and diving into a niche, deviating from normal consumer goods, a potential option could be drum cleaners, specifically in the musical instruments category.

Just like any other item that’s used frequently, drum sets require regular upkeep. They collect dust and would need a bit of polish from time to time to keep them shiny and rich-sounding. This serves as a great opportunity for you to dive into offering drum cleaners as an in-demand product – ensuring you strike the right chord in the sales department!

Amazon FAQs

We highly recommend using Amazon tools to help you find the most profitable products. You can get data points. Tested tools like Helium 10 or Jungle Scout can help evaluate the viability of a product category by providing comprehensive data and insights. Not researching your market is a massive mistake.

They can provide information on factors such as estimated monthly revenue, competition analysis, customer demand, and other relevant metrics. Utilizing such a tool can help you make informed decisions about whether a particular product category is worth targeting in terms of demand, competition, and potential profitability.

Pick High Demand Products

Even if the products aren’t overly trending at the moment, make sure the items are high in demand. You should choose a product that people want to buy and then show them that your store is the one to buy it from.

To ensure potential success, aim for products with a minimum of 300 monthly sales or 10 sales per day. You can get this data from Helium 10 or Jungle Scout.

Choose a Specialized Niche

With high in-demand products and trending items, you’ll face a lot of competition. That’s why you need to choose a specialized niche. 

When you focus on a specific niche, you can still sell trending items but make yours stand out from the rest. In addition, you’ll build a loyal following amongst Amazon buyers that get to know your online store and the products you offer. 

Check Out Product Reviews

If you want to sell products that are high in demand and have a loyal following, check out product reviews on items you want to sell. Use keywords to zone in on the specific products. By reading customer reviews, you can see how long these products have been on the Amazon market and how well they do. You can also learn more about the individual products, what buyers like about the product, and what they don’t by typing the product keywords in the Amazon search bar and checking the results.

Amazon recently announced a record-breaking Black Friday and Cyber Monday shopping event, revealing the best-selling product categories. The grand success is attributed to the significant increase in the purchase of Amazon Renewed products, ranging from refurbished electronics to pre-owned appliances, which have become some of the best-selling items this year.

The top three categories where customers showed the most interest were:

  • Electronics: These included renewed items such as laptops, headphones, smartphones, and gadgets. This category experienced an unprecedented surge, reflecting the continued demand for tech items in the age of remote work and digital learning.
  • Home products: Customers invested significantly in refurbishing their homes with renewed appliances, furniture, and home décor items. This trend testifies to the increasing interest in home improvement projects during the ongoing pandemic.
  • Beauty and personal care: Proving that self-care is still very much in style, beauty and personal care products was also among the popular products.

The success of Amazon’s Black Friday and Cyber Monday event not only sets a promising tone for the upcoming holiday deals, but also confirms that consumers are growing more and more comfortable with the idea of purchasing renewed items online.

When it comes to selling on Amazon, you have a few business models to choose from. The most popular models are Fulfilled by Amazon (FBA) and Merchant Fulfillment (MF). Each has its own advantages and disadvantages, so it’s important to do your research before deciding which one is best for you.

FBA allows you to store your products in Amazon’s fulfillment centers, and they handle the shipping and customer service for you. This can save you time and effort, but there are fees associated with FBA that can eat into your profits.

Either way, you’ll have to deal with logistics fees. So make sure you account for that in your budget. Offloading the fulfillment process is going to be worth it.


If you choose a dropshipping strategy, you don’t have to worry about storing inventory. Instead, when a customer orders a product through your website, the information goes to your supplier, who fills the order for you. These items are usually generic products as opposed to brand items. 

This product sourcing model is an excellent option if you don’t have much money to spend at the start of your Amazon business. You don’t have to buy inventory outright and can distribute products as orders come in.

Plus, with a dropshipping model, you don’t have any storage responsibilities, either. 

Creating Your Own Brand with Private Label Products

With a private label setup, your products have your brand name on them. That’s the biggest advantage of selling private label products. These products are items you design yourself and order straight from the manufacturer. 

You buy these products in bulk, and you’re responsible for packing and shipping the products when you sell them. Private label products are good items to consider if you want to put your name on something. Plus, the products often gather a large, loyal following.


With wholesale product sourcing, you buy the products in bulk from wholesale companies, such as Alibaba. You’ll get a great deal when you source your products this way. However, if you choose a wholesale model setup, you must initially prepare to have a lot of capital. 

Amazon FBA

If you want Amazon to handle part of the fulfillment duties, the fulfillment by Amazon model is a good one to look into. With Amazon FBA, you send your products to Amazon, who will store your inventory in their warehouses. 

Amazon will also handle the quality logistics and ship your products for you. All you have to do is source your products and manage the marketing details. Just keep in mind there may be specific criteria to follow when using Amazon for fulfillment. Sign up for Amazon Seller Central to get started.

Final Thoughts On Amazon Selling

Whether you’re new to selling on Amazon or other online marketplaces any of the items listed above are good options to start your research with. If you choose the correct product category, you’ll have a great seller experience.

Whatever you do, always keep up with your product research as the consumer market can change. With this in mind, know that popular Amazon products in the past may not be so now. Even if you are a successful Amazon seller, the best way to stay on top of the market is to continue to review data in your favorite research tool. Nothing kills success more than lack of research.

About the author

Photo of author
Darren DeMatas
Darren has an MBA in Internet Marketing and 10+ years of experience marketing retail, manufacturing and Internet marketing corporations, 7-figure brands and startups online. Follow him on TwitterLinkedIn

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