Ecommerce is a booming industry, but making sales takes a few key things, like a great-looking website. We’re doing our best to make your hunt for the perfect simple, clean design – a must when picking a theme.
Before we dig into our list of winners, however, we’ll walk you through the key features of templates that you need for your ecommerce store. While there are a fair amount of WordPress ecommerce plugins, this post focuses on WooCommerce.
If you’re not quite sure which platform you’re going to use to build your online shop, check out my WooCommerce vs. Shopify review. You can also read my in-depth WooCommerce review.
What To Look For In WordPress Ecommerce templates
It can be tough to separate the wheat from the chaff where ecommerce themes are concerned. Some look great but don’t deliver where it counts. Others may not look great, but do deliver mobile responsive design and a clean, tight code. Your online store should ideally be both attractive and well-coded. Take a look at what you should avoid in ecommerce themes and the features you need to make sure are present.
What to Avoid When Choosing Your Theme
- Unclear Feedback (when you add to cart) this is WooCommerce default and it sucks. – Most WordPress themes don’t customize this.
- Code Bloat – poorly written code can bog down your site’s loading speed
- Parallax Scrolling
- Infinite Scroll
- Sliders – they slow things down and kill conversions
- Page Builders – a lot of the hosts I’ve talked to say not to use these because they bloat your site and use up a lot of resources. It’s a speed killer.
What To Look For When Reviewing Templates
- Lets You Preview All Pages In Mobile (so you know what your site looks like to customers)
- Fast Google Speed Score
- Quick Mobile Loading
- Passes Google’s Mobile-Friendly Test
Best WordPress Ecommerce Themes For Speed And UX
There are hundreds of ecommerce themes for online store owners to choose from. We looked at them for you, but only 59% passed Google’s mobile-friendly test. The top ecommerce website themes we viewed are here, including free and premium themes.
1. Atelier
The word “atelier” means an artist’s workshop or studio, but this theme is designed for ecommerce stores of all sizes. More than 671 Google fonts, five header layouts, 41 CSS3 animations, three product page options, and four page layouts make this a very versatile theme. The design feel is elegant and minimalist. Social integration is available. BuddyPress, bbPress, and WooCommerce ready, the theme is also WPML-friendly.
What I love about this theme is the design flexibility, drag-and-drop page builder, and the add-to-cart user experience. There are three options for shopping carts: fill, stroke, or basket. Visitors can switch product layouts with the click of a button – from standard, to list, and grid view. This kind of flexibility ensures users can select the best experience for their needs.
Price: $53.00
2. Astra
Astra is one of the best ecommerce WordPress themes on the market today. It’s what EcommerceCEO is built with. The free version is packed with features, but if you want more, you can upgrade to the Pro version with a plugin. Astra is a lightweight, lightning-fast, and highly-customizable theme that works for ecommerce and beyond. Though it is compatible with several page builders, what I really love about it is that you can use the Gutenberg block builder in WordPress, to keep the site lean.
Not only can you customize the way everything looks on a page-by-page basis, but you can also use the Astra Starter Sites plugin to load your choice of 70 designs to make building your site even easier. It’s an ideal option for beginners and pros alike.
Price: Free or $59/year
3. Ecommerce Fashion
The Ecommerce Fashion theme from Cyber Chimps is one of the fastest themes out there built specifically for the fashion niche. It’s super-fast, and with the prebuilt pages, you don’t have to be a WordPress pro to build something people will love. It’s compatible with the most popular plugins like Mailchimp, Contact Form 7, and Yoast. It’s WP multilingual-ready and has more than 700 fonts ready to go. The customization options are virtually endless.
I really like that you can choose between the Elementor page builder and the Gutenberg editor. Page builders like Elementor and WPBakery make it easier for beginners to build page layouts without coding, but they also tend to slow down the entire website. And if you want to use another theme in the future, it has to be compatible with that page builder, or you could end up having to rebuild. Using the Gutenberg editor provides control, too. Because it’s native to WordPress it doesn’t slow things down, and changing themes is easier.
Price: $47/year
4. Gear
Clean, modern design with a minimalist feel and plenty of out-of-the-box features, Gear is one of our favorite ecommerce templates. The speed could improve, but in all, this is an attractive and easily customizable theme.
Built specifically for use with the Woocommerce plugin, the most popular ecommerce plugin for WordPress, the minimalist design works well for a variety of online stores. The responsive design ensures the theme looks great across all mobile devices. You can quickly and easily personalize the site to match your brand with your own logo, unlimited colors, and more. The SEO-friendly design makes it easier for you to bring in traffic.
Price: $49.00
5. Walker
Walker is one of many WordPress WooCommerce themes built with flexibility in mind. It has 15 homepages, 20+ shop layouts, wishlists, lookbooks, animated product lists, a blog, and more. Though it’s built with fashion and clothing in mind, it can be adapted to a number of niches. It’s ready to support Contact Form 7, WPML, Slider Revolution, and YITH Quick View & Wishlist.
Walker offers unlimited color options, flexible layouts, fully customizable headers, fully customizable footers, and more. It’s retina-ready, mobile-friendly, SEO-friendly, and more. Though it’s designed for a Woocommerce integration, it can also handle any custom code you may need to add.
Price: $69
6. Chic
Chic offers a slick, modern design and minimalist design that’s responsive across devices. Loading time on desktops can be a little slow with this theme, and mobile is slower than we’d like, but what it lacks in speed it makes up for in style. Chic highlights all the featured images with a zoom hover effect that makes it easy to draw attention.
Because this is a Genesis child theme, for it to work, you must have the Genesis Framework from StudioPress. Chic features extra templates and shortcodes to expand the native Genesis functionality. The theme’s ecommerce features come from WooCommerce, so you can use Chic for websites outside of ecommerce.
Price: $49/theme, $89/annual membership for all ZigZag Press themes
7. Karl
Another Genesis theme from ZigZag Press, Karl is for the highly-visual shop. Like all Genesis themes, it’s SEO-friendly. Translation and localization are easy using included .po and .mo files. The theme is also compatible with all browsers and is mobile-ready. There are six front-page templates you can choose. If you like the style you see in the theme’s demo, you can cop the style from those files.
One thing to note is that the theme doesn’t provide vertical scrolling support. That means all the content is accessed horizontally from left to right, to look at the content on the page. The left sidebar, however, is always visible, so that the user can always access the menu links and sidebar widget from any page.
Price: $49/theme, $89/annual membership for all ZigZag Press themes
8. Flatsome
Flatsome is among the best-selling ecommerce themes on ThemeForest, one of the largest theme marketplaces online today. It comes with more than 300 pre-built page designs. With a content library featuring more than 30 modules and a Live Page Builder tool, the possibilities are nearly endless. It includes Flatsome Studio, a free digital library with tons of images, layouts, and sections to import within a few clicks. These include banners, calls to action, logos, price tables, and more. There is also a catalog mode to display products without prices. Users can also add to the cart from the product categories.
Flatsome is optimized for SEO, and gets high scores on the Google Page Speed Insights test. The sliders are touch optimized to provide a quality user experience in mobile devices.
Price: $59
9. Handmade
Ideal for Etsy-sellers and others specializing in homemade goods, Handmade captures the artisan feel in 8 stylish homepages. The one-page, seamless homepage design can work as a stand-alone page for your online store or lead to other pages on a larger website. WooCommerce integrated with a three-grid bootstrap system, it’s got more features than you’d expect from a site designed for smaller sellers. The parallax scrolling is a negative, but overall, it’s an attractive theme.
Whether you’re running your own store with artisan items or looking to operate an affiliate marketplace, Handmade is a great option. It’s optimized with HTML5 and designed to be used with a page builder like WP Bakery. If you want to customize even further, the Photoshop files are included with the theme purchase.
Price: $60.00
10. Neve
Neve is a highly customizable multi-purpose theme. There are a variety of pre-made themes that are ready to go once you install it. The screenshot is from the Book Theme, designed for a bookseller. For a multipurpose theme, Neve is among the fastest on the market, a close second to Astra.
When you install the theme and choose the design you want to use, Neve will grab all the other tools you need to make work – including the WooCommerce plugin if you don’t already have it. Neve is translation and RTL (right to left language) ready, SEO-optimized, and built for speed.
Price: $59/year ($189 lifetime) for Personal, $99/year ($299) for Business, or $159/year ($499) for Agency.
11. Crux
This bold and minimalist theme is retina-ready and responsive across device types. Unlimited sidebars multilingual capabilities and integration with top SEO apps make this attractive theme a solid pick – but speed is a problem. The slider doesn’t help the theme load any faster, either.
I do like that it’s designed to work with the Gutenberg editor so you don’t need an additional page editor to build out your site. The widget-based layout system lets you create custom page layouts with ease, which should continue to work even if you decide to change themes later on. If you build with a certain page builder and then choose a theme that isn’t compatible, you’ll have to rebuild it.
Price: $49 with the option to include extended support to 12 months for an additional $13.88. Alternatively, you can purchase the CodeStag Theme Bundle for $99 that includes all themes, along with support and updates for one year. The Lifetime plan is available for $249 and includes all themes, lifetime theme updates, and support for use on unlimited websites.
12. Webify
Webify is an ecommerce WordPress theme that can be easily adapted to suit the needs of any niche. Out of the box, it’s ideal for fashion, apparel, and other accessories. It includes a slider, top bar notification, mega menu, and more. The Shop template shown above is one of more than 50 pre-made website templates.
Max Mega Menu is a mega menu plugin designed to make it easier for you to expand on the traditional navigation menu. Many choices are displayed in a 2D dropdown layout. The navigation choices are structured with typography, layout, and in some cases, icons.
Price: $59 with the option to extend support to 12 months for an additional $17.63
13. Sprinkle Pro
Where Crux is masculine, Sprinkle Pro is feminine. With this theme, the focus isn’t on ecommerce, but instead, offers a shop feature for those who want it. It does load a little slower than others on this list, but still operates fairly fast considering the sliders. This is a good choice for people who already using the Genesis Framework by StudioPress. If you’re not, you’ll have to purchase it, too, for this theme to work.
What makes this theme unique is the Instagram page template that allows you customize what your Instagram followers see from within your WordPress dashboard. Any required plugins for theme functionality will be installed when you install and activate the theme.
Price: $75
14. Shopitmizer
If you’re looking for a theme that’s focused on speed and performance, then you’ll be happy with Shoptimizer. In the past, speed and performance usually meant the design itself was sacrificed, but that’s not the case here. One thing I really like about Shopitmizer is the distraction-free checkout page. With it, you can remove the header, footer, and sidebars, so there’s nothing but the checkout form.
With the focus on speed, your conversion rates are likely to be higher, which means more money in your pocket. Not only this, but the theme also includes many conversion-focused features on product pages, including a countdown timer, stock quantity, trust symbols, the option for customers to request a callback, and the option to display previous sales in a pop up.
Price: $99
15. Hestia
Hestia offers a free and a pro version of this theme. You can always start with the free version to see if is something you feel like you’d be able to use, and then upgrade to the pro if you need the additional features. Upgrading to Pro gives you: video backgrounds, sliders, infinite scroll, animations, and more.
The theme works with Elementor and other page builders, but if you need advanced customization, it’s easy to do with Hestia Pro hooks. It’s from the same developer that created Neve, another theme on this list.
While it does provide flexibility with the front page layout, there are not as many header and footer layouts to choose from. There are not as many site demos to explore as you would find with many other options on this list. Compared to other themes like Astra, the color options are also limited.
This is a great one-page theme option, but if you need something more, opt for Neve or Astra.
Price: Free and Pro; $69/year ($199 lifetime) for Personal, $99/year ($299) for Business, or $199/year ($599) for Agency.
16. Labomba
One of the most customizable themes we reviewed, Labomba is a responsive and elegant theme designed for WooCommerce. The built-in lookbook makes it a smart pick for fashion retailers. The drag-and-drop builder makes it easy for store owners who don’t code, too. Retina-ready design and full responsiveness across devices are great features – we just wish it was faster. Its loading speed almost kept this theme off our list.
It uses the WPBakery Page Builder tool and offers 21 different layout options for your home page, unlimited color options, and four header options, along with parallax backgrounds and AJAX infinite scroll. While some may enjoy these features, that’s likely hat keeps the theme from loading as quickly.
Price: $49.00 for a regular license with an option to extend support to 12 months for an additional $13.88.
17. Divi
Used by more than 330,000 websites, Divi is an extremely popular theme. The strengths of this WooCommerce-ready and responsive theme include the advanced drag and drop editor, premade layouts that are importable and exportable, and the ability to incorporate video backgrounds. Keep in mind that more bells and whistles can slow down the loading speed, but Divi’s clean code largely makes up for the speed loss from extra video, graphic, and scrolling effects.
Divi isn’t just the name of the theme, but it is also the name of the visual page builder the theme is built with. As with other page builders like Elementor, it’s what makes it possible to build beautiful websites without knowing how to code.
Price: $89/year for all Elegant Themes or $249 for a lifetime license to all Elegant Themes
18. Handy
Handy allows you to display products in featured categories, catalog thumbnails, as featured or special items, and more. Designed for WooCommerce, the theme includes rating and review features and gives you the ability to create your own marketplace where other vendors can also sell. The ideal users for this theme are retailers who make their own products and want a stylish platform to sell them on. WP multilingual ready with a WYSIWYG editor, it’s also easy to set up.
Handy is built with W3C validated HTML5 code that’s friendly for mobile and developers. The theme features a catalog mode and is compatible with Max Mega Menu. Handy makes it easy to develop custom layouts and colors.
Price: $64 with 6 months of support and an option to upgrade support to 12 months for an additional $19, or $99 with installation service.
19. Patron
A Genesis-powered theme built for use with WooCommerce, this theme is fully responsive. If you’re a Thesis fan, there’s also a Thesis 2 skin you can use. HTML5 and retina ready, the theme also offers several custom shortcodes and the backend is user-friendly, even for noncoders. One negative is the default slider layout for the homepage.
Genesis users have a variety of theme styles to choose from. Thesis users can chose from unlimited color options and font choices. This theme along with all Themedy themes include a landing page template and the Photoshop theme files.
Price: Sold as part of the “Business Bundle” by Themedy, at $79 for multiple business themes. A lifetime developer’s bundle is also offered at $299.
20. ZellePro
Speed optimized with a live customizer and drag-and-drop builder, ZellePro, formerly known as ZerifPro makes building a site relatively simple. Custom content blocks and movable sections make it easy to tailor the pages to your design desires, but be careful. This WordPress theme offers parallax which, despite being visually appealing, slows the loading speed.
It’s designed for use with WooCommerce. Custom content blocks include: portfolio, address and map, pricing plans, contact form, and more. The theme is translation ready and is compatible with the SiteOrigin page builder.
Price: $89 with 1 year of updates and up to 3 domains, $149 with 2 years of updates and up to 3 domains, or $249 for lifetime updates and up to 5 domains
21. Polaris
This WordPress ecommerce theme offers classic, clean design with a chunky, modern feel. Four background styles, multiple image gallery layouts, and an attractive integrated blog with rich snippet previews make this a decent theme. Larger stores may find the options limited, but smaller and mid-size retailers should be pleased with the feature options. Unlike many other WordPress themes, this one was built specifically for ecommerce.
There are five demos, each designed for a specific purpose. Each demo comes with its own color pallet. The style can be changed to any of these: fixed, full-width, boxed solid, or boxed image.
Price: $59
22. Amaryllis
This WooCommerce theme works with Elementor, Divi, and SiteOrigin Page Builder drag-and-drop editors. Retina ready, speed optimized (although we wouldn’t mind it being faster), and offering a visually stunning design, Amaryllis is a solid theme. It’s also SEO optimized.
You can insert slide shows and custom widgets to display your products. This theme is an ideal choice for physical products and digital products, too. With product filters, it’s easy for customers to find and search for the products they are most interested in. As a general purpose theme, it also works as a gallery and you can use the blog function to keep your customers up to date with your company’s latest news.
Price: $49/theme, $69 for theme club membership with a new theme delivered every month, or $249 for lifetime access to all themes and a new theme delivered monthly
23. Oxygen
Built exclusively for WooCommerce, Oxygen is retina-ready and responsive across device types. A fixed sidebar menu with a scrollable right side is a unique layout feature of this theme. Built on the Bootstrap 3 framework by Twitter and touch responsive, it’s a modern theme that gives your customers unbeatable UX. More than 700 Google fonts and incredibly easy to use, it’s a solid theme for most mid-size and large ecommerce stores.
Oxygen supports the YITH WooCommerce Zoom Magnifier plugin so users can easily view products close-up. It also supports two plugins that let users build wishlists.
Price: $60 with the option to extend support up to 12 months for an addition $18.
24. Jevelin
Jevelin is a versatile theme that can be up and running in a few hours. You can easily start with the demo content that includes high-resolution images, add your content, and make adjustments for your geographical area, and you’ll be ready to go. It’s easy with more than 40 shortcodes, Contact Form 7 integration, and mobile responsive design are key elements of this WooCommerce-ready WordPress theme.
There is an option for parallax, but as you know, we advise against it. Jevelin’s speed is moderate, but it’s a decent theme for mid-size ecommerce shops. It’s also a good choice for daily deal sites, handmade goods, and digital products.
Price: $59 with 6 months support or an additional $17.63 to upgrade support to 12 months
25. Navy
Clean layouts, a modern feel, and responsive design are Navy’s strong points. This theme is attractive and a good pick for mid-size and larger ecommerce stores. There are a dozen homepage layouts to choose from, along with multiple headers, three layout styles, and more than 80 elements. The drag-n-drop builder is easy-to-use and the theme is WooCommerce ready right out of the box.
By adding WPBakery, Revolution Slider, Essential Grid plugins, that are included with the theme, you can use the drag-and-drop interface to create any number of layout options and work with a variety of prebuilt options. Like many others on this list, Navy is translation-ready and compatible with the WPML plugin.
Price: $59.00 with the option to extend support up to 12 months for an additional $17.63
26. inHype
Many of the themes on this list are built specifically for use with one of the popular page builders like WP Bakery or Elementor. While these can build flexible sites that are packed with features, the use of these builders often slows down your website as a whole. Transitioning from PSD to HTML ensures your ecommerce site is not just visually appealing but also optimized for speed and efficiency, providing a solid foundation for any WordPress theme customization
One of the things I love about InHype is that it’s built for the Gutenberg editor. That means you can use the content editor blocks to customize your site like a pro, without having to rely on another plugin.
There are 11 layouts for article pages. Though this general purpose theme focuses on magazine-type content, there is a shop theme that works well for products. This theme also supports Google AMP, which is built for lightning speed on mobile devices.
Price: $59.00 with the option to extend support up to 12 months for an additional $17.63.
27. Proteo
Proteo is both a free and Pro WooCommerce theme that’s Gutenberg friendly. Even though you can use the WordPress Block editor to customize the page, and that’s what you should do for the fastest loading site, it also works with the most popular page builders out there.
It’s a sleek, modern, minimal ecommerce theme that makes it possible to sell any kind of item. The advanced frontend customizer makes it possible to edit your theme without any coding knowledge or relying on a page builder. Buttons have gradient support and you can choose page title icons for a bit of extra flair.
Price: Free and Pro; $64.00 with the option to extend support up to 12 months for an additional $19.50.
28. MultiShop
Sleek and modern with a dash of color, MultiShop is designed for WooCommerce. Features like a blog, wishlist, and reviews are included out-of-the-box. Standard, variable, grouped, and affiliate products are supported in three catalog layouts. Promo boxes, pricing tables, quotes, and tabs are also included. No coding knowledge is required. The theme is built with the WPBakery page builder. You can easily important demo content to make it easier to build the site to your liking. It includes Quickview, Compare Products, autocomplete search, and more.
Note: There are multiple themes with this name, including some free themes and other premium themes. Make sure you’re looking at the right one before you download!
Price: $49.00
29. Aurum
Four main homepage designs, multiple page layouts, six blog styles, and 16 drag-and-drop shortcodes make this theme easy to customize. Fast and built with Twitter bootstrap, it also incorporates the drag-and-drop WPBakery but works with Elementor. Translatable, the theme also supports RTL and is touch and SEO-optimized. The design is also retina-ready and responsive.
Price: $60 with 6 months of support that can be extended to 12 months for an additional $18
30. Blanche
Blanche is an elegant, modern theme with the ability to incorporate a video background on the homepage. Four widget locations are incorporated and child themes can be created in a single click. It’s a WooCommerce theme, and light on the extras, but affordably priced and relatively fast.
There’s a social media menu with 28 icons, multiple widgets, and Jetpack support. Other than an ecommerce website, many opt to use it as a portfolio.
Price: $39 with lifetime support and updates.
31. Beatrix
Built for jewelry, crafts, and toy retailers selling on WooCommerce, Beatrix is a modern and fully-responsive theme. There are four homepage variants, two main fonts, and three main colors. 7 page layouts, social integration, load speed optimization, localization, and built-in shortcodes round out the feature set. It’s built for use with WPBakery.
While I like the look and flexibility of this theme, the only real issue I see is that it claims to be permanently updated. As of this writing in February 2021, the theme demo indicates that the last update for the theme was introduced in May 2019, only to claim “permanently updated” further down the page.
Price: $58 for just the theme, $99 for all 67 Tesla themes and an additional 18+ themes per year, or $189 for lifetime access to all Tesla themes with PSD files.
32. Uncode
With more than 48 conceptual layouts included, this comprehensive ecommerce theme is fully responsive, retina-ready, and perfect for creative professionals, mid-size sellers, and ecommerce stores of all kinds. There are over 200 layouts and the theme is WPML certified and WooCommerce ready. The backend is intuitive, thanks to the WPBakery integration.
A recent update to the theme added the “highly anticipated” frontend editor that you can edit pages on the frontend of your website for better and faster design. In addition to the content layouts, the theme includes a variety of pricing tables, icons, call to action, counters, quotes, headers, grids, forms, maps, and more with the Wireframes plugin. More than 70 theme designs are available for one-click import if you don’t want to start your design from scratch.
Price: $59.00
33. Hugo
Loaded with plugins and sporting a modern design that’s not afraid of color, Hugo was created with musicians and creative professionals in mind. The theme is clean, responsive, and unique, with features that allow for ticket and album sales, tour date announcements, and more. For those who want full control over the design and its features, the PSD files are included with the theme purchase.
There are several different template options within this theme.
Note: This Hugo theme isn’t the one by the same name by CSSIgniter, as that one is more targeted toward clothing sales.
Price: $85.00 with the option to extend support up to 12 months for an additional $27.38
34. Jayla
Jayla is a multi-purpose theme with a variety of templates to choose from. Pictured above is the cosmetics theme demo. There are more than 10 unique demos to choose from, including a shoe store, a furniture store, handmade jewelry, and more. There are multiple building blocks to choose from to help you customize the look and feel of your website. You can use unlimited colors, and even have the option to add a video background to your site.
The Jayla theme is customized with a drag-and-drop page builder and a header and footer builder. It includes support for Google Fonts, so you have more than 800 fonts to choose from. It also includes the Bears Mega Menu plugin so you can convert your menus to mega menus or menus that are touch ready in a matter of seconds. It is compatible with Yoast SEO, and a variety of other popular plugins.
Price: $59 with the option to extend support to 12 months for an additional $17.63
35. Kalium
A top pick for creative professionals, Kalium is an extremely flexible theme. It’s SEO optimized, offers more than 15 header styles, translated into 16 languages with RTL support, retina-ready, and responsive. 30+ portfolio layouts are also included. The theme is optimized for speed, too.
With version 3.1, users can now add video thumbnails in place of static images. The new version of the theme is lighter so it moves faster. It uses 30% less CSS and 75% less JavaScript, for faster load time and better user experience. The Store demo concept is shown above. Along with the theme, you’ll also get a few WordPress plugins to help you, including Product Size Guide, Product Filter, and ACF Pro.
Price: $60 with 6 months’ support or $78 with 12 months’ support
36. Shopkeeper
Shopkeeper is a popular theme for many WooCommerce users. The theme is quick and easy to set up and includes automatic plugin installation and one-click demo import so you can get started on your store immediately. It’s highly-customizable with a number of intuitive theme options. Unlike some of the themes, I removed from my original list to keep the content current and fresh, the theme is regularly updated, meaning it will likely always remain compatible with the latest versions of WordPress and WooCommerce. Many customers have used the theme for more than two years,
Price: $59 with the option to extend support to 12 months for an additional $17.63
37.CiyaShop
CiyaShop is another multipurpose WooCommerce theme for WordPress. That means it’s easy to build a store right away. The theme options included make it easier to build a custom store. There are a variety of prebuilt stores for various niches, including watches, toys, coffee and tea, medical, and auto parts. Should you decide none of those are right for you, there are unlimited layout options, so you’re free to display your products in the way that works best for you and your customers. You can use the drag-and-drop builder, along with shortcode to customize your site as much as you want.
Price: $59 with the option to extend support to 12 months for an additional $17.63
38.OceanWP
OceanWP is a free theme, but for those who want more freedom and flexibility, there is a Pro version. It includes a variety of pre-made website templates to choose from. Pictured above is the Organic theme, found in the ecommerce template section. As an all-in-one theme, it’s multipurpose, so you don’t have to use it just for your online store. The theme is fully responsive, retina-ready, and has SEO and social media features built-in. It’s quick to load, and supports RTL text.
The ecommerce features are pretty impressive, and there’s a theme options panel designed to improve conversion rate to help you make more sales and money. These features include a floating “add to cart” bar, “quick view” of all products, (allows your visitors to see the details of a product without clicking off the current page) and a native shopping cart popup. If you’re not happy enough with what you get out of the box, you can add to it with a range of add-ons and extensions.
Price: Free and Pro; Personal $39/year ($159 lifetime), Business $79/year ($319 lifetime), Agency $125/year ($519 lifetime)
39. Mesmerize
Mesmerize is another multipurpose theme with various template options. Pictured above is the eShop template. Like OceanWP there is a free and a Pro version. You can do quite a bit with the free version, but if you need more, can upgrade to the premium version.
For a quick and easy design that isn’t just one of the demo templates, you can use predesigned sections to build your pages in a fraction of the time. All you have to do from there is edit the content inside each section, then customize the layout and design to fit your vision. Pre defined sections include: about, features, content, team and testimonials, counters and portfolio, contact and subscribe forms, blog, and WooCommerce.
What I really like about this one is there a backend demo you can create from the main demo. It lets you see what the WordPress dashboard looks like before you commit to purchasing the theme.
Price: Free and Pro; Personal $79/year ($199 lifetime), Business $99/year ($299 lifetime), Agency $199/year ($599 lifetime)
40. Porto
Porto is a WooCommerce compatible WordPress theme that can work well for nearly any project you may have. With its features and flexibility, you can easily configure everything you want. This theme is one of the top five sellers at ThemeForest because. ofthe exclusive designs and features it offers. It is amazingly fast, which definitely helps it in my book.
Proto 5.0+ has more than 90 demo sites and Porto Studio that makes it easy to customize colors, designs, and styles of pages in a few minutes. You’ll have support for unlimited header styles and a wide range of page layouts. With the mega menu, you’ll be able to add various columns with personalized content.
Price: $59 with the option to extend support to 12 months for an additional $17.63
41. Wellness Pro
Another Genesis child theme from StudioPress, this niche-based website theme isn’t necessarily something that screams ecommerce, but when done right, it can be fantastic for it. One major plus is that it is a lightweight theme that loads quickly. It is pre-styled for use with WooCommerce so a store will fit in nicely. The parallax effect is part of this theme, though, so be careful.
That said, it doesn’t come with a ton of features and options. If you need something that’s developer-friendly and simple though, you can adjust the niche with a quick change of background images.
Price: $99.95 including the Genesis Framework or $360/year for Genesis Pro, including all StudioPress Genesis child themes.
42. Halena
Halena is a great WordPress theme for brands focused on modern minimalism. The clean design helps the site load fast across a variety of devices. It features a custom-built
“quick view” option along with AJAX-powered filtering tools to narrow down your inventory. These nice touches often improve the user experience for your customers. I really like that it features hotspot pins because these give shoppers a fast way to find out more about all the items in your store.
The theme comes with WPBakery to help you build customizations.
Price: $49 with the option to extend support to 12 months for an additional $13.88
43. Artemis
Artemis is another multi-purpose WooCommerce theme. It includes a variety of online shop demos you can use with the one-click import function. This theme is a great choice for stores that feature high-end or premium products. All the ecommerce features are enabled automatically, including a product quick search feature so that shoppers can quickly and easily find what they are looking for. The mobile-friendly theme also includes the WPBakery page builder and Slider Revolution.
Price: $59 with the option to extend support to 12 months for an additional $17.63
44. Monstroid2
Monstroid2 is the second iteration of TemplateMonster’s flagship theme. Designed to handle any purpose, it offers a highly customizable design that works well for online stores. The theme options panel makes it easy to customize the site design to your liking. There are more than 300 pre-designed pages you can use in just a few clicks. In addition to the full-page templates, there are more than 500 pre-designed page sections, along with skins to change the look of the site without changing the content.
Installation is easy and the theme has been tested with WooCommerce. It even includes styles for the most common elements such as product lists, checkout, and shopping carts.
Price: $95/site with the option to increase support to 12 months for an additional $29, or access as part of the Template Monster One membership (access to more than 80K digital items) for $299/year.
45. Idyllic
Idyllic is a multipurpose WordPress theme. Though the main focus of this theme is on business sites, it can be adapted for ecommerce fairly easily. The homepage includes multiple sections, widgets, color options, a custom logo and more. The them natively supports many of the most popular WordPress plugins, including Jetpack, WooCommerce, Contact Form 7, bbPress, and more. The theme can be customized with the built in Customizer, so there’s no need to use a third-party page builder like WPBakery or Elementor to handle the customizations.
You can always start with the free version of the theme to see if you really like it. If you decide it needs more, you can upgrade to the premium version.
Price: Free and Pro; Personal $59, Business $79, Developer $99
46. Neto
Neto is a WooCommerce WordPress theme that works for a variety of stores. There’s a featured product slider on top, with a nice homepage layout. Out of the box, it would work well for fashion stores selling clothes or accessories. The theme includes custom widgets for social media and other features, shortcodes, and the ability to create custom layouts. You can upload your own logo, change colors to an unlimited number of options, and more.
Price: Price: $49/theme, $69 for theme club membership with a new theme delivered every month, or $249 for lifetime access to all themes and a new theme delivered monthly
47. Avada
Avada was initially launched in 2012, and with time has only gotten better. It’s been downloaded more than 660,000 times, making it one of the most popular WordPress themes on ThemeForest. Avada is a multipurpose theme with tons of features making it easy to modify to meet the needs of any website – not just ecommerce.
It uses a custom drag-and-drop page builder tool. There’s a variety of pre-built websites and page templates, along with a library of elements to insert into your content. It includes support for video backgrounds and inserting video into your content. There are varying header layouts and vertical navigation elements. It includes testimonial, skill, and portfolio publishing tools, and supports a variety of the most popular WordPress plugins, including WooCommerce, Gravity Forms, and more. Several premium plugins are included fro free, like Slider Revolution, Layer Slider, and Advanced Custom Fields Pro.
The only real drawback is that all of this customization and features comes at a price. The theme loads slower than I’d like – but still manages to load within three seconds. It’s heavier than many multipurpose builders that offer a lot.
Price: $60 with the option to extend support to 12 months for an additional $18
48. BoxShop
BoxShop is one of the top-selling WordPress eCommerce templates out there because it’s designed specifically for selling. It features content blocks for you to display products. Plus, there are banners to show what you’re offering, special promotions, sales, etc. With eight prebuilt home pages, more than seven header styles, two shop layouts, variable product layouts, it’s easy to get started.
It’s a responsive and retina-ready theme that supports mega menu, WPBakery, Slider Revolution, RTL, translation, and more. It includes AJAX search and AJAX Cart.
Price: $59 with the option to extend support to 12 months for an additional $17.63.
49. Ultra
Ultra is the Themify flagship theme. As the most powerful theme in their offerings, it’s a perfect solution for ecommerce stores. The multipurpose theme has a number of templates that are easy to install. It’s compatible with WooCommerce and ready for translation into multiple languages. The theme comes with more than 30 pre-built layouts. Galleries and custom widgets make it easy to show your products. Shoppers can add items to their cart without ever leaving the main shop page.
Price: $59/theme with one year of support and updates, $89 Master Club includes new themes, add-ons, and plugins with one year of support and updates, $249 Lifetime Club includes lifetime access to all themes, addons, plugins, support, and updates.
50. Spencer
Spencer is a WordPress theme designed for business. Because it’s compatible with WooCommerce, it also works for online stores. The flexible homepage layout can easily be customized using widgets. There are a variety of widget-ready areas on the homepage so you can drag-and-drop the widgets to change the look.
Spencer features unlimited colors, a newsletter sign up form, multiple layouts, social media integration widgets, and support for page builders. Those who don’t want to rely on a page builder can take advantage of the variety of options from within the custom theme options panel in the WordPress editor.
Price: Price: $49/theme, $69 for theme club membership with a new theme delivered every month, or $249 for lifetime access to all themes and a new theme delivered monthly.
Choose Your WP Theme Wisely
As you can probably tell from the list above, most of the top WordPress ecommerce themes offer comparable feature sets. Most also work exclusively with WooCommerce, although a few also let you work with bbPress or BuddyPress, too. Speed can help distinguish between themes to an extent, but most will give you control over features that can slow your site down, like Parallax or infinite scrolling and sliders.
You want a theme that delivers the basics, like responsive design, a blog, and scalability that meets your goals. There are dozens of themes that deliver these features. But you also want a theme that matches your aesthetic. How do you want your site to look? How should it feel to site visitors?
Use the list above to narrow down your ecommerce site theme choices to the ones that fit your store size and niche. From there, think about the feel of the site. Play with the demos and put yourself in your customer’s’ shoes. Which themes feel more professional to you? Which offer the flexibility you need? Are there any extra features you can’t live without?
Keep in mind that widgets can make up for what might be missing in function, but that the design you choose is what you’re committing to, unless you want to play with the CSS and HTML5. Choose wisely, and share your decision in the comments. Tell us which theme you went with, and why.
