Pros and Cons of Selling on Amazon, Etsy Vs Your Own Site

Written by

Darren DeMatas



Written by

Darren DeMatas


Reviewed By Our team of writers and content creators are experts in ecommerce and we fact-check every claim in our work to ensure it’s accurate and up-to-date. (Learn about our editorial guidelines.).

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On the last episode of The Pursuit of Relevance, we talked about breaking away from ecommerce marketplaces (like Amazon, Etsy, Ebay) to sell on your own website.

But is that the right answer for everyone?

There are so many choices on what to sell and where. Today, we’re diving in to the pro’s and con’s of selling on your own website vs marketplaces.

  • How to offset the lost brand recognition marketplaces provide when you sell on your own site
  • How to make sure your that your marketing costs doesn’t exceed your profits
  • What you should do if your product mix doesn’t translate well into repeat business
  • How to evaluate all the ecommerce platforms out there.

Show Notes:

Takeaways and Tweetables

How to evaluate all the ecommerce platforms out there?

The weird answer I always give is: if you’re not building the website yourself and using a developer, use whatever they are comfortable with. If you have a developer that you have a good relationship with, that is rarer thing to accomplish than finding an ecommerce platform that exactly meets your needs. – Sam (16:00)



About the author

Photo of author
Darren DeMatas
Darren has an MBA in Internet Marketing and 10+ years of experience marketing retail, manufacturing and Internet marketing corporations, 7-figure brands and startups online. Follow him on TwitterLinkedIn

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